Monthly Reporting & Insights for Local Service Businesses

Every month, I break down exactly what’s working, what’s improving, and what needs attention across your marketing. I don’t send confusing agency-style reports. I give you a simple, clear breakdown that shows how your online presence actually performed and what we should focus on next.

My monthly reporting system is built for real local service businesses — locksmiths, mechanics, tow companies, landscapers, pest control, contractors, and anyone who wants to see real results without digging through complicated dashboards.

I keep everything clean, readable, and focused on outcomes. You’ll always know what you’re getting for your money and where opportunities are showing up.

What You Get in Your Monthly Report

Your report is tailored to your business, but it generally includes:

• Google Business Profile insights (calls, messages, searches, direction requests)

• Website performance (visits, top pages, conversions)

• Social media activity and reach (Facebook, Instagram, etc. if applicable)

• Yelp leads (if you’re running or testing Yelp ads)

• Paid ads performance (if applicable)

• Lead flow summary and activity from the month

• Review growth and reputation insights

• Referrals you generated or received

• What I did for you this month

• What I'm doing for you next month

• A practical suggestion to help you protect your time, energy, or business health

Everything is written in simple language. No jargon. No filler.

Why Monthly Reporting Matters

Most business owners never see what’s actually happening behind the scenes. You can’t fix what you can’t see. My monthly reporting gives you:

• Clarity on where your customers are coming from

• Understanding of what’s working vs. what isn’t

• A plan for improving results every month

• Accountability — you know exactly what I’ve done and what’s next

It keeps your marketing aligned, predictable, and growing.

My Personal Approach

I don’t believe in hiding behind dashboards or inflated numbers. Every report is written personally by me. You get the truth, not the fluff.

If calls dropped, I tell you why and how we’ll fix it.
If traffic spiked, I explain where it came from.
If a new opportunity shows up, I point it out.

My goal is to help you understand your business better every month and make smarter decisions without wasting time.

FAQ

How detailed are the monthly reports?
They’re detailed enough to show what matters but simple enough to understand at a glance.

Do you explain what the numbers mean?
Yes. I break everything down in plain language so you always know what you’re looking at.

Do you include recommendations?
Every report comes with clear next steps for the following month.

What if I don’t have website analytics or GBP insights set up?
I’ll set them up for you so we can start tracking your results properly.

Can you include multiple locations in the reporting?
Yes. Each location will have its own insights and combined totals if needed.

Do I get the report on the same day every month?
Yes, I deliver reports on a consistent schedule so you always know when to expect them.

Can you include ad performance if I’m running PPC?
Absolutely. I’ll break down spending, cost per lead, calls, and what’s improving.

What if something looks wrong or drops suddenly?
I’ll explain it and give you a plan for correcting it immediately.

Can I ask questions about my report?
Yes, anytime. I want you to understand exactly what’s going on.

Does reporting cost extra?
No, it’s included with your monthly management.